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Brand Intelligence

We talk a lot about “brand” at MG. Lately, we’ve put even more focus on what that means because it’s way more than chef dude or interesting composed salads or signs on kraft paper. Yes, those are things we hope people recognize us for, but it’s way more. This article – What does your corporate brand stand for – reinforces why this is so important. Our brand is what we stand for and how others perceive we are doing with that (our reputation!). It’s critical that a company know their “brand core”:  what do we promise and how do we express that?

We have ten core values, but they are all summed up in our overarching goal:  to make a difference every day. From how we appreciate people to how we love food and our planet…this will never go out of style.

Leslie Phillips
CEO

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